Dallas Coffeehouse

Logo and Branding Design

Logo and branding design for local coffeehouse that incorporates elements of simplicity and representation of the lone star state.

Dallas Coffeehouse was a personal project I worked on over the Winter Break to improve my graphic design skills. Using Fakeclients, I designed a logo for the hypothetical Dallas Coffeehouse. I wanted to keep it simple and emulate the logos you see on coffeeshops while providing a unique spin.

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I made a couple of revisions within the design to make it simpler and easier to read. I also added a coffee cup to add more personality to the design, and a star on top to represent the lone star state.
The Inspiration
First Design Iteration
Second Design Iteration
Final Design Element